This paper presents alternative lifestyles that can lead to a more conscious approach to consumption. Minimalism is explained as a concept that not only contributes to the reduction of material possessions, but also provides psychological relief. Sustainable consumption is discussed as a counter-model to the throwaway society—particularly with regard to ecological and social responsibility. In addition, a balanced relationship between “having” and “being” is sought, in which consumption is not seen as an end in itself, but as a conscious decision in harmony with one’s own values.