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This chapter explains the basic features of a trend study as an established document of trend analysis, in which the various results are structured and presented to enable effective use. Trend studies provide useful content for many areas of an organization. Different aspects are used in each case. Learnings from practical experience improve the transfer of the findings into the decision-making processes of a company.

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Trend Study: In-Depth Analysis of a Trend

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  • 发表日期：

    2025年

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  • Jörg Blechschmidt

摘要

This chapter explains the basic features of a trend study as an established document of trend analysis, in which the various results are structured and presented to enable effective use. Trend studies provide useful content for many areas of an organization. Different aspects are used in each case. Learnings from practical experience improve the transfer of the findings into the decision-making processes of a company.