This chapter deals with the research and chronological classification of trend-relevant information. The future is divided into different time horizons depending on the dominant drivers of change. The relevant research sources are assigned to each horizon. With increasing time horizon, the reliability of the forecast decreases raising the risk of analytically unforeseeable surprises.

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Trend Research: Collecting Trend Information

  • Jörg Blechschmidt

摘要

This chapter deals with the research and chronological classification of trend-relevant information. The future is divided into different time horizons depending on the dominant drivers of change. The relevant research sources are assigned to each horizon. With increasing time horizon, the reliability of the forecast decreases raising the risk of analytically unforeseeable surprises.