The short video platform TikTok has had a significant impact on the social media sector. Its characteristic features, the complex multimodal communication of the videos themselves and the algorithmically curated For You Page, have fundamentally changed the way social media is used. Beyond account-centred social networks, imitation and replication come to the fore on TikTok, making memes a fundamental formal principle. For linguistics and related disciplines, this raises the question of how the multimodal media setting of TikTok develops into a characteristic form of networked publics between memefication and performance and which options for knowledge transfer arise from this in various fields of practice.