As in most areas of human life, technology and artificial intelligence (AI) continue to permeate many functions and decisions pertaining to performance sport. Although these developments are predicated on providing faster, more accurate and increasingly efficient solutions, little is known about how best to integrate technology and AI with the current functions and structures common to high performance sport. Using an eight-stage model of decision-making, this chapter provides an overview of how technology and AI can be integrated into the deliberate and structured decision-making of individuals and groups. Providing an optimistic view of the future and providing various practical tips, it expands on the key benefits presented by technology and AI, whilst emphasizing the continued importance of the role of the human.