The strategy defines how a company develops from an initial state to a desired target state. With a successful strategy, the future state is recognised by the market once the target has been achieved. Strategy implementation demonstrates which changes can be made to achieve the new position. The company determines the desired target position as part of the strategy definition. It uses benchmarks or other competitive studies for this purpose. This chapter describes the content of the supply chain strategy and its connection with the corporate strategy, as well as explains the key elements for a successful supply chain strategy definition.