This chapter provides the empirical foundation for the subsequent analytical examination of strategic renewal in born-digital companies. It offers a rich, contextualized description of the case company (CORPORATE) and its internal corporate ventures (ICV 1 and ICV 2). While this chapter draws on empirical data to illustrate the dynamics of organizational change, it refrains from analytical interpretation.

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Empirical Background

  • Lennart Paul Phillipp Gaida

摘要

This chapter provides the empirical foundation for the subsequent analytical examination of strategic renewal in born-digital companies. It offers a rich, contextualized description of the case company (CORPORATE) and its internal corporate ventures (ICV 1 and ICV 2). While this chapter draws on empirical data to illustrate the dynamics of organizational change, it refrains from analytical interpretation.