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In today’s business landscape, agility and innovation are often seen as essential to corporate success. Born-digital companies—those created within digital environments—are frequently viewed as industry disruptors, known for their speed and adaptability. However, as these firms expand and mature, they begin to face less visible forms of rigidity.

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Strategic Renewal of Born-Digital Companies. Exploring the Dynamics of Change and Stabilization in Digital-Era Organizations

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  • 发表日期：

    2026年

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  • Lennart Paul Phillipp Gaida

摘要

In today’s business landscape, agility and innovation are often seen as essential to corporate success. Born-digital companies—those created within digital environments—are frequently viewed as industry disruptors, known for their speed and adaptability. However, as these firms expand and mature, they begin to face less visible forms of rigidity.