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This chapter reports the fourth DSRM study (2013--2019), tracing four further iterations of mobile ethnography as the method moved from an author-led prototype to an internationally adopted research tool. A closed beta with 10 pilot projects (v3.0) preceded the public launch of ExperienceFellow. Subsequent iterations (v3.1, v3.2) expanded analytical capabilities and multilingual support through international projects and an open innovation lab. A mixed-method case study (v3.2) triangulated mobile ethnography against interviews and participant observation. The chapter concludes with five independently conducted international projects (v3.3) across the Netherlands, Chile, the USA, and Austria, demonstrating the method's validity, scalability, and relevance across diverse sectors.

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Study 4: Iterative Evaluation and Refinement by the Academic Community

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  • 发表日期：

    2026年

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  • Marc Stickdorn

摘要

This chapter reports the fourth DSRM study (2013--2019), tracing four further iterations of mobile ethnography as the method moved from an author-led prototype to an internationally adopted research tool. A closed beta with 10 pilot projects (v3.0) preceded the public launch of ExperienceFellow. Subsequent iterations (v3.1, v3.2) expanded analytical capabilities and multilingual support through international projects and an open innovation lab. A mixed-method case study (v3.2) triangulated mobile ethnography against interviews and participant observation. The chapter concludes with five independently conducted international projects (v3.3) across the Netherlands, Chile, the USA, and Austria, demonstrating the method's validity, scalability, and relevance across diverse sectors.