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This chapter introduces mobile ethnography as a qualitative in-situ research method and reports the first DSRM study: the design, development, demonstration, and initial evaluation of the v1.0 prototype (2008-2009). Tourism was selected as the first test field based on five criteria: interaction variability, geographical dispersion, temporal dynamics, social complexity, and service intangibility. The prototype was demonstrated in an Alpine Zoo case study and at two academic workshops. Evaluation confirmed feasibility and relevance while identifying key limitations that guided subsequent iterations in Chapters 5 and 6.

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Study 2: Prototype Design and Initial Evaluation of Mobile Ethnography

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  • 发表日期：

    2026年

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  • Marc Stickdorn

摘要

This chapter introduces mobile ethnography as a qualitative in-situ research method and reports the first DSRM study: the design, development, demonstration, and initial evaluation of the v1.0 prototype (2008-2009). Tourism was selected as the first test field based on five criteria: interaction variability, geographical dispersion, temporal dynamics, social complexity, and service intangibility. The prototype was demonstrated in an Alpine Zoo case study and at two academic workshops. Evaluation confirmed feasibility and relevance while identifying key limitations that guided subsequent iterations in Chapters 5 and 6.