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This chapter describes strategies and possible solutions for online targeting without using third-party data and also without relying on first-party data. The approach involves establishing a match using IDs.

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Strategies and Solutions for Matching

  • 章节

  • 发表日期：

    2026年

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  • Jonas Rashedi,
  • Dirk Rohweder

摘要

This chapter describes strategies and possible solutions for online targeting without using third-party data and also without relying on first-party data. The approach involves establishing a match using IDs.