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This chapter outlines the strategies and solutions available to advertisers, publishers, and AdTech companies in relation to first-party data. It discusses Customer Data Platforms (CDPs), Data Capture Platforms (DCPs), as well as the first-party ID graph and zero-party data.

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Strategies and Solutions: First-Party Data Strategy

  • 章节

  • 发表日期：

    2026年

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  • Jonas Rashedi,
  • Dirk Rohweder

摘要

This chapter outlines the strategies and solutions available to advertisers, publishers, and AdTech companies in relation to first-party data. It discusses Customer Data Platforms (CDPs), Data Capture Platforms (DCPs), as well as the first-party ID graph and zero-party data.