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This chapter presents current developments related to third-party cookies. The legal, user-related, and technical perspectives are considered. The impact of these developments on advertisers, publishers, and AdTech companies is also assessed.

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Developments Related to Third-Party Cookies

  • 章节

  • 发表日期：

    2026年

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  • Jonas Rashedi,
  • Dirk Rohweder

摘要

This chapter presents current developments related to third-party cookies. The legal, user-related, and technical perspectives are considered. The impact of these developments on advertisers, publishers, and AdTech companies is also assessed.