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This chapter presents a framework used to assess types of data and data strategies. It forms the basis for evaluating the strategies and solutions developed in the subsequent chapters of the book.

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Principles for Data Management in Online Marketing

  • 章节

  • 发表日期：

    2026年

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  • Jonas Rashedi,
  • Dirk Rohweder

摘要

This chapter presents a framework used to assess types of data and data strategies. It forms the basis for evaluating the strategies and solutions developed in the subsequent chapters of the book.