Scholarlink

The second study clearly demonstrated which sustainability measures are particularly relevant for a company to be perceived as more sustainable. At the same time, it shows that non-controllable perception drivers, such as industry affiliation, can influence the perception of a company’s sustainability and that this impact can be mitigated by increasing the awareness for a company’s sustainability efforts. The third study examines how this can be done.

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Study 3: Overcoming Perception Challenges with Brand Transformation Strategies

  • 章节

  • 发表日期：

    2026年

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  • Oliver Brockschmidt

摘要

The second study clearly demonstrated which sustainability measures are particularly relevant for a company to be perceived as more sustainable. At the same time, it shows that non-controllable perception drivers, such as industry affiliation, can influence the perception of a company’s sustainability and that this impact can be mitigated by increasing the awareness for a company’s sustainability efforts. The third study examines how this can be done.