Scholarlink

The first study adopts an exploratory approach to investigate the current state of brand sustainability transformation in the B2B industry from a practical and theoretical perspective. In the first part, an integrative literature review is conducted to examine the current state of research on brand sustainability transformation in B2B contexts. In the second part, interviews with B2B experts are used to investigate the current state of practice.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Study 1: Identifying the Current Status and Challenges of B2B Sustainability Branding

  • 章节

  • 发表日期：

    2026年

查看全文
  • Oliver Brockschmidt

摘要

The first study adopts an exploratory approach to investigate the current state of brand sustainability transformation in the B2B industry from a practical and theoretical perspective. In the first part, an integrative literature review is conducted to examine the current state of research on brand sustainability transformation in B2B contexts. In the second part, interviews with B2B experts are used to investigate the current state of practice.