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This chapter introduces the basic terms, theories, and concepts for this dissertation. It provides fundamental knowledge about brand management and brand sustainability that will be built upon in the following chapters.

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Theoretical Foundation

  • 章节

  • 发表日期：

    2026年

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  • Oliver Brockschmidt

摘要

This chapter introduces the basic terms, theories, and concepts for this dissertation. It provides fundamental knowledge about brand management and brand sustainability that will be built upon in the following chapters.