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Digitalization is bringing new opportunities and tools to engage with customers almost daily. For marketing professionals, this development is both a “blessing and a curse.” The Digital Marketing Roadmap presents a concept outlining how you can plan, implement, and measure your company’s marketing in the digital environment in three steps.

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Re!think Marketing

  • 章节

  • 发表日期：

    2026年

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  • Alexander Schwarz-Musch,
  • Alexander Tauchhammer,
  • Bernhard Guetz

摘要

Digitalization is bringing new opportunities and tools to engage with customers almost daily. For marketing professionals, this development is both a “blessing and a curse.” The Digital Marketing Roadmap presents a concept outlining how you can plan, implement, and measure your company’s marketing in the digital environment in three steps.