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In the final content chapter of this book, the focus shifts to change management for brands. For brand managers in particular, brand transformation and migration represent some of the most impactful levers for creating new momentum and unlocking new potential.

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Brand Transformation & Migration

  • 章节

  • 发表日期：

    2026年

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  • Oliver Vogler

摘要

In the final content chapter of this book, the focus shifts to change management for brands. For brand managers in particular, brand transformation and migration represent some of the most impactful levers for creating new momentum and unlocking new potential.