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In today’s market, intangible assets make up the vast majority of corporate value. As of 2020, intangibles assets represented 90% of the total assets of S&P 500 companies (Ocean Tomo, 2020). Among these, brands are recognized as one of the most critical intangible assets (Burmann et al., 2009).

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Brand Equity & Valuation

  • 章节

  • 发表日期：

    2026年

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  • Oliver Vogler

摘要

In today’s market, intangible assets make up the vast majority of corporate value. As of 2020, intangibles assets represented 90% of the total assets of S&P 500 companies (Ocean Tomo, 2020). Among these, brands are recognized as one of the most critical intangible assets (Burmann et al., 2009).