Operationalization of Resonance
摘要
Due to the newly developed construct of resonance in this dissertation in the context of corporate and specifically stakeholder-oriented communication, no specific operationalization or measurement exists. As demonstrated in the previous chapter, resonance is a construct traversing various scientific disciplines, often uncertain due to inconsistent definitions and applications. In a first step, the development of resonance throughout different research fields was outlined to derive an overview of constitutive elements crucial to be included in a definition in the specific context of corporate and stakeholder-oriented communication, closely linked to the genuine physical concept.