Culture as a Force Field: Why Culture Determines whether Transformation Succeeds
摘要
Culture is presented as the decisive lever for transformation. The chapter explains how values, attitudes, and behaviors shape organizational life and introduces tools such as Graves’ levels for decoding cultural DNA. It emphasizes the role of leadership, communication, trust, and psychological safety as invisible foundations for change. Practical guidance shows why cultural change requires patience, role models, and continuity—not shortcuts.