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This chapter emphasizes the importance of clearly mapping the business model as a foundation for stress testing. It introduces core tools such as the Business Model Canvas (BMC), Value Proposition Canvas (VPC), and Jobs-to-be-Done (JTBD) theory. Through detailed analysis and real-world examples, it demonstrates how these tools help identify value creation logic and potential vulnerabilities.

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Description of the Business Model: First Step in the BMST

  • 章节

  • 发表日期：

    2025年

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  • Lars Heim

摘要

This chapter emphasizes the importance of clearly mapping the business model as a foundation for stress testing. It introduces core tools such as the Business Model Canvas (BMC), Value Proposition Canvas (VPC), and Jobs-to-be-Done (JTBD) theory. Through detailed analysis and real-world examples, it demonstrates how these tools help identify value creation logic and potential vulnerabilities.