Scholarlink

This chapter discusses the increasing volatility and complexity in global markets and the resulting need for resilient business models. It outlines typical weaknesses in strategic planning and the limitations of traditional methods. Business Model Stress Testing (BMST) is introduced as a systematic approach to anticipate disruptions, enhance adaptability, and align innovation with long-term value creation.

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Uncertainty in the Business Environment as a Starting Point for Business Model Innovation

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  • 发表日期：

    2025年

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  • Lars Heim

摘要

This chapter discusses the increasing volatility and complexity in global markets and the resulting need for resilient business models. It outlines typical weaknesses in strategic planning and the limitations of traditional methods. Business Model Stress Testing (BMST) is introduced as a systematic approach to anticipate disruptions, enhance adaptability, and align innovation with long-term value creation.