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Chapter 5 provides the concluding discussion of this work. In this chapter, the research questions formulated in the first chapter are answered, implications for marketing research and practice are presented, and the limitations of the study are discussed. The chapter begins with a summary of the main findings.

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Conclusion

  • 章节

  • 发表日期：

    2025年

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  • Kira Louisa Küpper

摘要

Chapter 5 provides the concluding discussion of this work. In this chapter, the research questions formulated in the first chapter are answered, implications for marketing research and practice are presented, and the limitations of the study are discussed. The chapter begins with a summary of the main findings.