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Advertising is part of our culture in different forms and formats. People learn through experience how to deal with advertising and develop skills to know what persuasion tactics are used (Friestad & Wright, 1994). An important part of that skill is being able to recognize deception. Advertising for counterfeit products on social media platforms is a special type of deception. A counterfeit product is defined as any product, packaging, or related item that infringes upon a trademark or geographical indication by bearing an unauthorized mark or sign that is identical to or indistinguishable from a registered trademark or protected geographical indication.

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Lessons from Lies: The Role of Experience with Misleading Advertising in Recognizing and Resisting Ads for Counterfeit Products

  • 章节

  • 发表日期：

    2025年

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  • Alexander Pfeuffer,
  • Zeph M. C. van Berlo,
  • Edith G. Smit,
  • Xiaohua He,
  • Eva A. van Reijmersdal

摘要

Advertising is part of our culture in different forms and formats. People learn through experience how to deal with advertising and develop skills to know what persuasion tactics are used (Friestad & Wright, 1994). An important part of that skill is being able to recognize deception. Advertising for counterfeit products on social media platforms is a special type of deception. A counterfeit product is defined as any product, packaging, or related item that infringes upon a trademark or geographical indication by bearing an unauthorized mark or sign that is identical to or indistinguishable from a registered trademark or protected geographical indication.