Do It like a Museum: The Effects of Museological Display Formats on Product Evaluation in off- and Online Retails
摘要
A museum should not just be a place for fancy paintings but should be a place where we can communicate our lives through our everyday objects.” Orhan Pamuk, Nobel prize winner 2006 in literature, echoes the idea that a museum can be much more than just an exhibition of artwork. Museological implementations are finding their way into our everyday lives with retailers integrating them into their store concepts. Brands such as Louis Vuitton have already started designing their stores in the style of a museum.