Scholarlink

The findings on changes in product prices provide the branded goods industry with new insights for managing the market share of national brands. The market share of national brands is noticeably positively influenced by the reduction of special prices for national brands. For the branded goods industry, this means that the level of special prices for national brands can be used to manage their own market share.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Discussion of the Empirical Results and Recommendations for Action

  • 章节

  • 发表日期：

    2026年

查看全文
  • Philipp Brüggemann

摘要

The findings on changes in product prices provide the branded goods industry with new insights for managing the market share of national brands. The market share of national brands is noticeably positively influenced by the reduction of special prices for national brands. For the branded goods industry, this means that the level of special prices for national brands can be used to manage their own market share.