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The market share of national brands in competition with private labels has been extensively analyzed in previous research. This line of research has produced numerous publications on selected determinants of the market shares of national brands and private labels. However, it should be noted that these publications often examine only a few selected determinants.

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Research Needs and Delimitation of the Study

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  • 发表日期：

    2026年

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  • Philipp Brüggemann

摘要

The market share of national brands in competition with private labels has been extensively analyzed in previous research. This line of research has produced numerous publications on selected determinants of the market shares of national brands and private labels. However, it should be noted that these publications often examine only a few selected determinants.