A systematic review is to be conducted to provide an overview of the current state of empirical research on wedding marketing and to develop categories for a proprietary empirical study in the segment of Turkish event halls with a focus on weddings.

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Theoretical Explanations

  • Ergün Kalayci

摘要

A systematic review is to be conducted to provide an overview of the current state of empirical research on wedding marketing and to develop categories for a proprietary empirical study in the segment of Turkish event halls with a focus on weddings.