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Following the brief introduction into immersive experiences in virtual stores in Sect. 2.1.4, this chapter further deals with all about CX. In particular, a definition of the CX is provided and the development of the CX as a latent, multidimensional construct in scientific research is examined. Moreover, theoretical models of the CX and the current state of research on CX in virtual stores are discussed. Subsequently, the identified C&F of virtual stores from Sect. 2.3 are combined with the dimensions of the CX as part of the conceptualization in Chap. 4.

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Customer Experience

  • 章节

  • 发表日期：

    2025年

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  • Milena Hake

摘要

Following the brief introduction into immersive experiences in virtual stores in Sect. 2.1.4, this chapter further deals with all about CX. In particular, a definition of the CX is provided and the development of the CX as a latent, multidimensional construct in scientific research is examined. Moreover, theoretical models of the CX and the current state of research on CX in virtual stores are discussed. Subsequently, the identified C&F of virtual stores from Sect. 2.3 are combined with the dimensions of the CX as part of the conceptualization in Chap. 4.