Financial coaching is a valuable addition in the field of financial services, especially for individuals facing significant professional or personal financial decisions. It provides a process in which the coachee is empowered through questions and interventions to independently find solutions and implement decisions. This promotes a new awareness of financial aspects and supports goal achievement through the use of personal strengths. Unlike financial advice, coaching focuses on individual development and self-reflection. International research shows promising results regarding effectiveness. In the German-speaking area, there is a particular need for research on the effectiveness of different coaching approaches and target groups.