The following pages aim to offer a refreshing approach to the disciplines of Reputation Management and Crisis Communication—in short, to Corporate Affairs. Written by a long-time practitioner of more than 30 years who “has seen it all, and then some,” the reader will find a unique blend of insights based on rich professional experience, illustrated by real-life examples from first hand; the incorporation of applicable academic theories; and content that may be sometimes surprising, but always topical, presented by a corporate storyteller