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In the fifth chapter, special use cases of identity-based brand management are discussed. It explains in detail international identity-based brand management as well as identity-based brand management for retailer and manufacturer brands in the platform economy and brand management in social media.

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Special Use Cases of Identity-Based Brand Management

  • 章节

  • 发表日期：

    2025年

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  • Christoph Burmann,
  • Nicola-Maria Riley,
  • Tilo Halaszovich,
  • Michael Schade,
  • Kristina Klein,
  • Rico Piehler

摘要

In the fifth chapter, special use cases of identity-based brand management are discussed. It explains in detail international identity-based brand management as well as identity-based brand management for retailer and manufacturer brands in the platform economy and brand management in social media.