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Over the past decade, the professional field of strategic communication and public relations (PR) has witnessed significant international growth. The practice of strategic communication varies substantially across different regions due to diverse political, media, and socio-cultural contexts worldwide. For example, Asian professionals apply different norms and practices in fostering relationships with stakeholders than their colleagues from the US or Europe, influenced by the ancient philosophy of Confucius.

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Internationalisation of PR Research: Evolution, Impact, and Learnings of the Global Communication Monitor Study

  • 章节

  • 发表日期：

    2025年

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  • Sophia C. Volk,
  • Jens Hagelstein,
  • Alejandro Álvarez-Nobell,
  • Bruce Berger,
  • Alexander Buhmann,
  • Jim Macnamara,
  • Juan Meng,
  • Juan-Carlos Molleda,
  • Ángeles Moreno,
  • Ralph Tench,
  • Dejan Verčič,
  • Markus Wiesenberg

摘要

Over the past decade, the professional field of strategic communication and public relations (PR) has witnessed significant international growth. The practice of strategic communication varies substantially across different regions due to diverse political, media, and socio-cultural contexts worldwide. For example, Asian professionals apply different norms and practices in fostering relationships with stakeholders than their colleagues from the US or Europe, influenced by the ancient philosophy of Confucius.