In the context of the Mexican Government, risk communication was characterized by a certain passivity, especially in the initial phase of the pandemic. In Renteria and Arellano-Gault’s (2021) case study on COVID-19 responses, it has been observed that the Mexican federal government, driven by their populist ideology, “framed ordinary people as a passive entity whose inherent strength and tenacity to face adversity would suffice to overcome the health risks.” (p. 191), without suggesting any concrete actions like mask-wearing or quarantining to the public. They further conclude that this narrative may have played an essential role in the widely criticized slow and lax response to the virus. When initiating the Jornada Nacional de Sana Distancia (Healthy Distance Day), federal health authorities urged the Mexican public to keep a healthy distance, avoid physical greetings, and strictly limit their activities.