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This chapter investigates how family firms balance tensions between economic and environmental goals arising in the course of decarbonization. Goal tensions and their resolution are particularly relevant in family firms due to the overlap between the family and the business. Employing the attention-based view, we conduct a multiple case study with eleven German firms and derive a model that connects a firm’s motivation and attitude toward decarbonization with a strategy for balancing economic and environmental goals.

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Management of Goal Tensions in Strategic Decision-Making

  • 章节

  • 出版模式：

    开放获取

  • 发表日期：

    2025年

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  • Johanna C. Schulze-Berge,
  • Gunther Friedl

摘要

This chapter investigates how family firms balance tensions between economic and environmental goals arising in the course of decarbonization. Goal tensions and their resolution are particularly relevant in family firms due to the overlap between the family and the business. Employing the attention-based view, we conduct a multiple case study with eleven German firms and derive a model that connects a firm’s motivation and attitude toward decarbonization with a strategy for balancing economic and environmental goals.