Entrepreneurial Negotiation: A Systematic Literature Review of a Nascent Research Field
摘要
The existing literature consistently emphasizes that negotiation is crucial to entrepreneurial success. Entrepreneurs must negotiate with their stakeholders and shareholders in order to build, manage, and grow their ventures. It is essential for them to be successful in this since the preservation of their venture may depend on the negotiated outcome. However, despite the ongoing academic discourse on the crucial role of entrepreneurial negotiation, research into the subject remains limited and fragmented. To reconcile, synthesize, and provide a comprehensive overview of the topic of entrepreneurial negotiation, we have conducted a systematic literature review. Based on an in-depth analysis of 58 identified empirical studies, we identified four main entrepreneurial factors that are categorized as follows: (1) negotiating parties; (2) context factors; (3) negotiation process; and (4) negotiation outcome. Based on the results obtained, research gaps were identified, and a new agenda for future research is suggested.