“Technology that inspires”—is an advertising slogan, a marketing strategy of the automotive, electronics and construction industries. At the same time, this slogan implies the attraction of technology to people and refers to téchne as a condition of the structural establishment of world relations. In the approach of pedagogical anthropology, “technologization of the human body” means that being human is irrevocably dependent on technology, and the “logic of practice” is to be examined against this background.

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“Technology that Inspires” or Mimesis and Habitus

  • Nika Daryan

摘要

“Technology that inspires”—is an advertising slogan, a marketing strategy of the automotive, electronics and construction industries. At the same time, this slogan implies the attraction of technology to people and refers to téchne as a condition of the structural establishment of world relations. In the approach of pedagogical anthropology, “technologization of the human body” means that being human is irrevocably dependent on technology, and the “logic of practice” is to be examined against this background.