Within the framework of ethnological studies, foreign cultures are examined using very small “samples” of informants. The informant is selected as if he were a “perfect example” (Mead 1962, cited after Hofstede 2001) of a complete culture. Such investigations of foreign cultures have the advantage of a “deeper insight” into the other culture, but since they rely on very small samples, they run the great risk of generalizing non-representative snapshots as descriptions of a culture.