The starting point of engaging with cultural comparison is the confrontation with the concept of culture. As diverse as its use, so are the meanings associated with this term, which are also diverse and unclear. Therefore, it is necessary to specify the terms “culture” and “cultural comparison”. What constitutes the significance of the factor “culture”? And what is actually understood when talking about “cultural differences”?

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Why Culture Matters

  • Susanne Rippl,
  • Christian Seipel

摘要

The starting point of engaging with cultural comparison is the confrontation with the concept of culture. As diverse as its use, so are the meanings associated with this term, which are also diverse and unclear. Therefore, it is necessary to specify the terms “culture” and “cultural comparison”. What constitutes the significance of the factor “culture”? And what is actually understood when talking about “cultural differences”?