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Ongoing service and claims management are two central components—alongside the product and distribution—of the insurance service. Since they are very closely linked, and claims settlement is a—very central—part of the service policy, they are presented together in this chapter, even though they are essentially two different marketing tools.

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Service and Claims Settlement Policy as Marketing Tools of the Insurance Company

  • 章节

  • 发表日期：

    2025年

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  • Thomas Köhne

摘要

Ongoing service and claims management are two central components—alongside the product and distribution—of the insurance service. Since they are very closely linked, and claims settlement is a—very central—part of the service policy, they are presented together in this chapter, even though they are essentially two different marketing tools.