Scholarlink

The creation and strengthening of the retailer brand are continuous processes that require a learning process that is constant and uniform. Therefore, consistent expression of the brand idea is central. This chapter discusses strategies to ensure consistency across various spheres, employing the POP matrix to provide a comprehensive perspective.

错误：搜索内容不能为空，请输入英文关键词
错误：关键词超出字数限制，请精简
高级检索

Store Brand Management: Ensuring Consistency

  • 章节

  • 发表日期：

    2025年

查看全文
  • Jörn Redler

摘要

The creation and strengthening of the retailer brand are continuous processes that require a learning process that is constant and uniform. Therefore, consistent expression of the brand idea is central. This chapter discusses strategies to ensure consistency across various spheres, employing the POP matrix to provide a comprehensive perspective.