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Developing stores, apps, webshops, all points of purchase, as a strong brand is an imperative for retailers today. This chapter explains the driving forces behind this, the relationships that exist, and why strong brands are so important in retail.

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The Retailer Brand: Starting Points

  • 章节

  • 发表日期：

    2025年

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  • Jörn Redler

摘要

Developing stores, apps, webshops, all points of purchase, as a strong brand is an imperative for retailers today. This chapter explains the driving forces behind this, the relationships that exist, and why strong brands are so important in retail.