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In research, the demands for clarity on the one hand and ambiguity on the other hand are largely irreconcilable. Both sides share the emphasis on their own perspective and the neglect of the other side. Only in recent years has a possible coexistence of both sides been discussed (e.g. Gulbrandsen, International Journal of Strategic Communication 13:95–109, 2019).

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Strategic Communication Between Clarity and Ambiguity

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  • 发表日期：

    2025年

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  • Olaf Hoffjann

摘要

In research, the demands for clarity on the one hand and ambiguity on the other hand are largely irreconcilable. Both sides share the emphasis on their own perspective and the neglect of the other side. Only in recent years has a possible coexistence of both sides been discussed (e.g. Gulbrandsen, International Journal of Strategic Communication 13:95–109, 2019).