Chapter 5 focuses on the use of social media platforms as channels for narrative persuasion, emphasizing their inherent media logics and their influence on content dissemination and audience engagement. Drawing on insights into the nonneutral nature of these platforms, the chapter examines how their structures and algorithms shape discourse and persuasion. It provides strategies for effectively leveraging social media to disseminate narratives that aim to change attitudes, concluding with actionable recommendations for human rights practitioners.