This chapter is dedicated to strategic sales management, a key aspect for the long-term success of any sales organization. It illuminates how effective planning, control, and monitoring of sales activities can align sales objectives with corporate goals. Readers will learn how the development and implementation of clearly defined sales strategies, coupled with regular performance analyses and adjustments, contribute to optimizing sales efficiency. The chapter introduces methods for data analysis and utilization to make informed decisions and proactively respond to market changes.