In the fledging field of the history of public relations and corporate communication, there has been emphasis on national histories and personalities. In this essay, the focus is changed towards a global perspective in which similarities and differences are investigated through a four-factor analysis of Antecedents, Springboards, Restraints and Historiography. The outcome is a more diverse history which demonstrates strong cultural differences rather than a unified historiography. There are many public relations and many corporate communications!

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The World’s PR: Towards a Diverse History of Public Relations and Corporate Communications

  • Tom Watson

摘要

In the fledging field of the history of public relations and corporate communication, there has been emphasis on national histories and personalities. In this essay, the focus is changed towards a global perspective in which similarities and differences are investigated through a four-factor analysis of Antecedents, Springboards, Restraints and Historiography. The outcome is a more diverse history which demonstrates strong cultural differences rather than a unified historiography. There are many public relations and many corporate communications!