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In the process of strategy development, we find the right way forward. Strategic models and methods are tools in this process; they accompany communication strategists on the way to the goal. They help to organize thoughts, collect information in a structured manner, and identify information gaps more easily. They facilitate analysis and guide communication strategists to good decisions. They subsequently help to justify the choice of strategy in a well-founded and logical manner to other stakeholders.

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The Tools: Strategic Models and Methods for Innovation Communication

  • 章节

  • 发表日期：

    2025年

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  • Florian Hohenauer

摘要

In the process of strategy development, we find the right way forward. Strategic models and methods are tools in this process; they accompany communication strategists on the way to the goal. They help to organize thoughts, collect information in a structured manner, and identify information gaps more easily. They facilitate analysis and guide communication strategists to good decisions. They subsequently help to justify the choice of strategy in a well-founded and logical manner to other stakeholders.