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The following book contribution will look at and discuss the role of Artificial Intelligence within Human Resources and focus in on employer branding. It will discuss the possibilities along with the potential risks and concerns surrounding the implementation of AI within this field. In addition, the concerns of job replacement due to AI implementation is addressed and whether this is justified. The data from the conducted survey (123 participants) gives insight and provides an outlook into the current landscape of Human Resources. The literature review and survey results add to the current and growing body of research regarding AI in HR.

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Artificial Intelligence and Employer Branding: The Current Landscape and Outlook for Human Resources

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  • 发表日期：

    2025年

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  • Eva-Yasmine Kaiser

摘要

The following book contribution will look at and discuss the role of Artificial Intelligence within Human Resources and focus in on employer branding. It will discuss the possibilities along with the potential risks and concerns surrounding the implementation of AI within this field. In addition, the concerns of job replacement due to AI implementation is addressed and whether this is justified. The data from the conducted survey (123 participants) gives insight and provides an outlook into the current landscape of Human Resources. The literature review and survey results add to the current and growing body of research regarding AI in HR.